Privacy Policy

Simply Cars – Privacy Policy 

Last Updated 03-27, 2023

Grey Matter Data Inc. d/b/a Simply Cars ("Simply Cars") is committed to protecting the privacy rights of all our users. We will take every step to maintain the confidentiality of your personal information. This Privacy Policy applies to your use of the Simply Cars websites and applications (collectively the "Website"). This Privacy Policy governs Simply Cars collection, use and/or disclosure of your personal information.


By using the Website, you consent to the information you provide being used as set out in this Privacy Policy. Should you choose, at any time, to withdraw your consent please immediately contact Simply Cars Privacy Officer in writing to advise of this decision.

Privacy Officer

Simply Cars’ Privacy Officer can be reached as follows: by email at, or by mail at 100 York Boulevard, Unit 600, Richmond Hill, ON, L4B 1J8: ATTN: Privacy Officer.

Any questions relating to Simply Cars’ handling of personal information, or this Privacy Policy should be directed to our Privacy Officer.


The Website is used by individuals like you who are interested in obtaining all types of vehicles. With your consent, Simply Cars will help you  by sharing your contact information (and other data) with dealer institutions in order to assist you in obtaining a vehicle (the “Services”).

Simply Cars is required to collect and use personal information in order to provide the Services, to administer and process customer surveys, special promotions and other marketing activities, as well as other internal administrative functions. Personal information can include:

  • Your first and last name;
  • Your address;
  • Your telephone number;
  • Your email address and postal code; and,
  • Information about your employment status.

This information is integral to the provision of the Services. 

Usage Data

Your IP address, your computer's operating system, the browser type and language are automatically collected each time you use the Website. Moreover, the identity of the website you came from will also be collected, as will your web request, the date and time of your visit and the site pages visited. Other information such as your name, address, and e-mail address is collected in order to allow us to administer the Website, to identify and contact users, and to conduct Website maintenance. For audit and other internal and administrative purposes, Simply Cars may also keep a record of all information you contribute to the Website.


The Website will use cookies to keep track of your activities and behaviour while on the Website. When you visit the Website, we send one or more cookies – a small file containing a string of characters – to your computer that uniquely identifies your browser. These cookies are essential to provide you with the Services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. They also allow us to remember choices you make when you use the Website, such as remembering your login details or language preference, and will provide you with a more personal experience.

Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you refuse or delete our cookies, you will not be able to log on as an authenticated user and you will not be able to use the Website or Services. 

How we Use your Personal Information

Your personal information will be provided to dealer institutions in order for you to receive automotive quotes, or other services or offers. We may also provide your personal information to our own service providers in order to provide you with a seamless user experience and to improve the quality of our Services. We will not disclose your personal information to other people or non-affiliated companies, except in the limited circumstances described in this Privacy Policy, or with your consent.

While Simply Cars will not conduct credit reports, it is possible that an automotive dealer or a financial institution may do so. 

Please note that once a user is contacted by an automotive dealer and/or financial institution any communications with that entity will be governed by their privacy policy, not this Privacy Policy. 

Simply Cars may also provide personal information to third parties who may provide services on Simply Cars behalf, such as responding to customer inquiries, processing data, conducting special promotions and marketing activities and other administrative functions. In all instances, Simply Cars will only provide personal information to third parties on an "as needed" basis and provided that such third parties agree to be bound by this Privacy Policy.

In the event of a transaction involving the sale of some or all of Simply Cars, personal information will generally be one of the transferred business assets. You acknowledge that such transfers may occur, and that any acquirer of Simply Cars may continue to use your personal information as set forth in this Privacy Policy.

Limits on Collecting, Using, Disclosing and Retaining Personal Information

Simply Cars limits the amount and type of personal information collected to what is necessary to meet the purposes described above. Simply Cars undertakes to keep all personal information it collects strictly confidential according to the terms of this Privacy Policy. Simply Cars will only retain personal information for the duration of its intended use or as otherwise required by law. Thereafter, all personal information that does not have a specific purpose or that no longer fulfills its intended purpose will be destroyed in a secure fashion.


Our Website may contain links to other websites of interest. However, once you have used these links to leave the Website, Simply Cars has no control over, and cannot be responsible for the protection and/or privacy of any information that you provide while visiting other sites. 

Safeguarding Personal Information

Simply Cars respects individual's privacy and will protect that privacy as vigorously as possible. Simply Cars stores personal information in electronic and physical files that are secure and to which access is restricted.

Accuracy of Personal Information

Simply Cars also makes every effort to keep all personal information it holds, including contact information, financial information, and employment information, accurate, complete, and current. Simply Cars will update any changes to personal information when received from you through the Website. If Simply Cars holds personal information about an individual which can be established by the individual to be inaccurate, Simply Cars will take reasonable steps to correct it.

Access to Personal Information

You have the ability to access all your personal information on the Website at any time. If you have any questions regarding the personal information held by Simply Cars, you should, in writing, contact Simply Cars Privacy Officer. Simply Cars will respond to any written requests within 30 days of receiving written notice. Simply Cars will keep records of enquiries and/or objections and will document their resolution. Simply Cars will conduct all investigations in a timely, fair and impartial manner.

Changes to the Privacy Policy

Simply Cars reserves the right to modify or supplement this Privacy Policy at any time. If we make a change to this Privacy Policy, we will post such changes on the Privacy Page of the Website. Simply Cars will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.